Allen Paca partnered with IT Edge to grow their digital reach and showcase the unique benefits of their sustainable alpaca knitwear. The project centered on crafting and executing a Meta Ads campaign that tested creative angles, geographic focus, and market niches to identify the strongest brand messaging and audience response.

The campaign kicked off with a golf sock ad designed for players seeking better breathability and comfort on the course. From there, IT Edge managed a series of A/B tests on graphics, ad copy, and audience targeting, generating insights into what resonated most with eco-conscious consumers and performance-driven niches alike.

Creative storytelling emphasized Allen Paca’s commitment to sustainability, artisanal craftsmanship, and the lasting benefits of alpaca fiber. Campaign data was monitored closely, with ongoing adjustments made to optimize audience reach, improve engagement, and increase conversions.

This focused strategy positioned Allen Paca as both a sustainable fashion leader and an innovator in niche apparel markets, building brand recognition while driving measurable results.

About the Client
Allen Paca was founded by Robert Kedra, a passionate advocate for sustainability and forward-thinking design. Inspired by a handcrafted alpaca sweater purchased in South America, Robert set out to create a clothing line that celebrates the softness, durability, and heritage of alpaca fiber.

Allen Paca’s knitwear is sustainably crafted by Peruvian artisans, carrying on traditions that date back to the Inka Empire. Each piece combines the natural benefits of alpaca fiber—temperature regulation, odor resistance, and moisture wicking—with timeless designs in earth tones that never go out of style. By supporting Allen Paca, customers are not only embracing sustainable fashion but also empowering the artisans who keep this ancient craft alive.