Understanding Social Media Marketing for Construction Companies

by | May 4, 2022 | Digital Marketing

Are you a construction company interested in learning about the benefits of social media? If so, you are in the right place! Social Media Marketing for construction companies is vital in today’s digital, ecommerce world.

Ultimately, when it comes to social media and small businesses, having social media accounts can only help your business and audience base grow. As of January 2022, over 50% of the world’s population uses social media. Within these users, over half of them also use social media to research products and services.

Thus, social media marketing for construction companies is essential to stay on the forefront of customer’s minds and purchasing decisions.

Ideas for Social Media Marketing for Construction Companies

When we think about ideas for social media marketing for construction companies, the first idea that pops into our minds is before, during, and after photos. Photos of the construction projects before, during, and after construction allow for your customers to see the high quality of construction services you provide.

Additionally, before, during, and after photos allow customers to picture their construction builds as more realistic, when they can see the work that was done with similar customers. Social media marketing for construction companies, especially before, during, and after photos also allows customers to gain inspiration for their future construction builds.

Another idea for social media marketing for construction companies is to post about your awards, certifications, and accolades that you have received. This not only showcases the high quality and excellence of your business, it also helps build trust with consumers who may not know your construction company.
Furthermore, a third idea for social media marketing for construction companies is to film short videos of construction tips and tricks. Video is the most highly consumed content today, capturing audience attention longer than any other media type.

Therefore, posting how-to and tips and tricks videos that your customers will find interesting can increase your business’s reach, customer engagement, and create leads. For more ideas relating to social media marketing for construction companies, reach out to us today!

What Social Media Sites to Use for Construction Company Marketing

It is important to address using the correct social media platforms when discussing social media marketing for construction companies. So, what are the correct social media platforms for your construction business to be on?

While there are no set in stone, right or wrong platforms to be on, we at IT Edge and other researchers have identified the most beneficial to be Facebook, LinkedIn, Instagram, and Youtube. Houzz and Twitter are also beneficial platforms for construction businesses, if you have the time and resources.

Although thought to be a platform of the past, Facebook still remains the most widely used social media platform, especially by older generations, who will likely be part of your target audience.

Additionally, LinkedIn has sparked popularity within recent years, allowing businesses to highlight their products and services to local community members. Instagram is a great platform in terms of social media marketing for construction companies because it centers around photos and video posts.

Finally, Youtube is a great platform for construction companies to utilize because video content is the most engaging and highly consumed content in 2022. Youtube allows your company to post useful how-to videos, construction tips and tricks, and renovated house before and after clips that will entice your audience.

For a more in-depth analysis on specific social media platforms for construction companies, check out our website or call us today at (610) 431-7500.

Benefits of Social Media Marketing for Construction Companies

If it wasn’t obvious by now, social media marketing for construction companies is essential and provides a wide range of benefits to your business.

One benefit of social media for construction companies is that it can help increase your business’s reach. Even just having social media accounts on different platforms can expose your business to customers searching for construction companies on those platforms.

Furthermore, social media provides your business a cost-free way to increase customer engagement with your business. Customers can interact and engage with your business through comments, likes, shares, and reposts.

A third benefit of social media marketing for construction companies is that it helps create leads. Customers may be exploring a social media platform and stumble upon your business, which could in turn, create leads. Also, when customers spread positive word-of-mouth about your business online, it helps to create potential leads for your business.

Connect with IT Edge today!

For more tips, tricks, and ideas regarding social media marketing for construction companies visit our website or call (610) 431-7500 today!

We currently have several construction clients at IT Edge where we manage their websites, SEO content, and social media accounts. Project portfolios and customer testimonials for all our clients are available on our website, check them out here!

Connect with our team today if you are interested in social media marketing for construction companies! At IT Edge we offer cutting edge strategies regarding all things digital marketing and technology.

Miah Deutsch

Miah Deutsch

Author

Miah Deutsch is the Content Management Lead at IT Edge, Inc. She works closely with clients and internal team members for social media content creation, scheduling, analytics, and more!

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