Current Video Marketing Trends in 2022

by | Apr 4, 2022 | Digital Marketing

New Video Marketing Trends develop daily in our digital world. Are you eager to learn more and hop on these video marketing trends? Good! You’ve come to the right place and we’re here to help!

From the creation of YouTube in 2005, to the rise in vlogging, to the exponential growth of TikTok, we are constantly exposed to new video trends. These trends come in all different forms and on all different platforms.

Ultimately, the easiest way to find new video marketing trends is to immerse yourself in different platforms. To log on to YouTube, TikTok, Instagram, Facebook, and examine all the video marketing trends that show up on your feed.

Additionally, video marketing trends can be found by doing simple research. Most social media platforms have “Trending” pages which will show what videos, songs, dances, types of posts, etc. are all currently trending with individuals across the globe.

Interested in the 2022 Current Video Marketing Trends? Keep Reading!

Live Streaming on the Forefront of Video Marketing Trends

Live Streaming is a feature on every popular social media platform today. It is no surprise either, individuals with a high following can gain the attention of hundreds, thousands, and millions of their followers within just a few minutes.

Fundamentally, this undivided attention is a marketers golden ticket to reaching their desired audiences. Live Streaming is on the forefront of video marketing trends because it allows those streaming a direct, uninterrupted channel to communicate with their followers.

Even better, live streaming allows for those streaming to receive real-time feedback, comments, and communication with their followers. This feedback provides real-time valuable information for marketing to your audience at no cost to you or your business.

Not sure what live streaming is, how to do it, or where to start? No worries, we can help! Check out our contact page or give us a call today!

Short Videos on All Platforms

Short videos also make up a large portion of current video marketing trends on all social media platforms. The exciting thing about these short videos is there are so many different formats and creative options to choose from on each platform.

For example, Instagram offers short videos in a variety of formats. You can film a sixty second reel, a three second boomerang, a short story video, or a regular video post. All these video options are ways businesses can directly market to their customers.

Additionally, each social media has their own unique options for short videos as well. TikTok is a platform that is made up of only short videos and live videos. YouTube also has its own section for YouTube “Shorts” which are videos up to sixty seconds long.

To learn more about short videos and current video marketing trends, reach out to our team today!

The Role of Shoppable Videos of Video Marketing Trends in 2022

Shoppable Videos are also on the rise in 2022, with businesses on Instagram, Facebook, and TikTok capitalizing heavily on this video marketing trend.

Essentially, Shoppable videos allow customers to see a video, animation, or short clip of a product or service and then click a link that will direct them to the checkout page of the product/service.

This process of social media marketing directly linking to the product or service allows for a transaction that is easy, fast, and simple for the customer. Customers are demanding these types of quick, easy transactions today so capitalizing on these shoppable videos can provide huge benefits for your business and customers.

Vlogs and Their Importance in Video Marketing Trends

Another popular video marketing trend is vlogging. Vlogging has been around since the late 90s, but its popularity has been rapidly increasing since. Vlog stands for a video blog, and it means exactly that.

Interestingly, anyone who wants to start a vlog can and it has the opportunity to gain popularity. There are thousands of influencers today that have gained their popularity through vlogging. For example, Casey Neistat, has gained a huge following, over 11 million, due to vlogging and inspiring camera skills.

Additionally, in today’s society where influencer marketing and celebrity endorsements impact consumer decisions greatly, vlogging can play a huge role in marketing. If influencers and celebrities are vlogging about your business’s products or services, it helps build trust and credibility between your target audience and your business.

Vlogs provide information or entertainment to viewers in a more genuine, realistic way than compared to other forms of entertainment. So, customers tend to be drawn towards vlogging and the sense of truthfulness that it encompasses.

Overall, vlogging has become a large part of video marketing trends in 2022. Customers are not only enticed by vlogging influencers and celebrities, but also by regular individuals that convey a relatable, truthful message.

To learn more about vlogging, building trust and credibility, or influencer marketing check out our contact page or give us a call!

TikTok, Number One in Video Marketing Trends 2022

TikTok has become all the rage in current video marketing trends. When compared to other social media platforms, TikTok has the youngest aged audience base, with the average user between the ages of 16 to 24.

Additionally, this age range is highly influenced by popular culture, social norms, and trends. So, TikTok provides huge opportunities for businesses to market to this age group through their platform.

Not only has the app become a large part of video marketing trends in 2022, but there are dances, people, filters, etc. that are also trends in themselves as part of the app. If your business can capitalize on these trends, dances, and filters then there is a huge opportunity to increase visibility, reach, and engagement with potential customers!

Connect with IT Edge today!

We totally get it, staying on top of trends while trying to run your business can be very difficult! That’s why we want to help you! With our digital marketing team, we will help your business stay up-to-date and relevant with current trends and marketing opportunities.

Overall, video marketing trends possess numerous benefits for you and your business. Locating the right trends and platforms for your target audience and capitalizing on them can be a difficult task! Hence, that’s where we come in to help you!

Visit our contact page for more information regarding current video marketing trends or the digital marketing services we offer!

Miah Deutsch

Miah Deutsch

Author

Miah Deutsch is the Content Management Lead at IT Edge, Inc. She works closely with clients and internal team members for social media content creation, scheduling, analytics, and more!

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