Curious as to what a Social Media Business Card is and does? If so, then you are in the right place. At IT Edge, we stay on the cutting edge of all things business, technology, and marketing to enable local businesses to succeed.
As many people know, social media platforms are a huge asset to businesses, both paid and unpaid. To capitalize on these platforms, the idea of a social media business card was born and is becoming increasingly popular. We’re going to be talking about what exactly a social media business card is and why it is important for your business to have today.
Read on to learn more about social media business cards and the benefits they have for small businesses!
What is a Social Media Business Card?
Although it sounds like a complex idea, a social media business card is simply a business card that has your business’s social media icons and platform handles (@…) or links beside the icon.
Essentially, having social media icons and handles on your business cards allows customers more ways to connect to your business and provides a guide for customers to learn more about your business.
Even better, there are a wide range of layouts, designs, and options for social media business cards. Some businesses use the traditional platform logos and provide their tags right beside it for an easily recognized design. Other businesses use customized social media icons, to match their business card’s overall design. An example of this is using an all-pink instagram logo for a bridal shop business card. Overall, you cannot go wrong with a social media business card for your small business.
To learn more about social media, business cards, and design, Check out our website or give our team a call today.
Staying Relevant and Expanding you Network
As discussed, social media has been immensely growing and gaining popularity rapidly among individuals across the world. With new social platforms being created and adapted yearly, it is essential for businesses to stay up-to-date with the latest trends and social platforms.
Thus, having a social media business card allows your customers to see that your business is up-to-date and trendy. This customer recognition will not only increase your following but also entice customers to use your business over competitors.
Additionally, social media on your business cards allows an easy, free way for your business to expand its network. People do not even have to know you or your business before they are following and looking you up on your social media platforms.
Overall, social media business cards allow your business to stay relevant with current social media and digital marketing trends. You also have the opportunity to expand your business network in a cost-free and easy way with social media handles and icons on your business cards.
Increase Credibility and Trust with Social Media Business Cards
In today’s digital world, trust and credibility is a concern to all of us. It is difficult to build trust with companies when everything is digital, but that is where social media plays a role.
Fundamentally, social media allows customers to see the inside scoop and reality of businesses. This includes the work the business does, how the existing customers interact with the business, and the “personality” of the business. When these factors are on social media for public display, it allows customers to get a greater sense of the business and build trust.
In addition, social media increases a business’s credibility as well, because customers and individuals are free to comment on, like, and share posts as they desire. When more customers interact with your business on social media it sends a message to others that your business is credible, reliable, and trustworthy.
Pulling everything together, a social media business card that lists your business’s handles or links provides customers with a sense of trust and credibility. Listing these platforms is an indirect way of saying, “Come check out who we are, what we stand for, and why our current customers like us!”
For more information on building trust and credibility with your customers, via social media or other digital platforms, reach out to our team today!
Engage with customers and Create a Story
Social media business cards allow you opportunities to engage with your customers and create a story for your business. Listing your social media platforms encourages customers and individuals to connect with your business and check out your social media pages.
As a result, this customer attention allows your business the opportunity to engage with your customers on a one-to-one level. Social media allows for a very personalized, direct form of communication with your customers.
Another benefit of social media business cards is that they help your business create a story. Like previously discussed, social media is a direct form of communication with your customers, where your customers can build trust and credibility with your business. All these factors help to create a story about your business including the who, what, where, when, how, and why of your business and operations.
A true, relatable story allows for stronger customer relationships, connections, and commitments.
Connect with IT Edge today!
We strive to stay on the cutting-edge of digital marketing techniques, technology innovations, and all things business. As times change, it is vital that the small businesses we serve also adapt industry changes.
As we mentioned, social media business cards are becoming increasingly popular and provide a wide range of benefits to your business. Not only do they help your business stay relevant and expand your network, but they also help you increase your business’s trust and credibility.
Additionally, including social media on your business cards allows you to engage more with your customers and create a story for your business. All of these benefits for no additional cost to your business.
Have any questions or comments about the article? Reach out to our team today by visiting our contact page or giving us a call.