TheResearchPost collaborated with IT Edge to strengthen their digital marketing strategy and maximize the reach of a newly published research post. The project focused on building awareness, attracting a highly niche audience, and driving both article contributions and readership through LinkedIn advertising campaigns.

To begin, IT Edge set up and optimized a LinkedIn ad campaign specifically tailored to reach a targeted professional audience aligned with the client’s industry and research focus. Ad copy was designed to highlight the relevance and value of the research, encouraging engagement from both contributors and readers. Ongoing A/B testing allowed the team to refine messaging for optimal impact, while campaign data was closely monitored to ensure continuous improvement and alignment with objectives.

The campaign successfully positioned the research post in front of the right audience, increasing visibility and generating meaningful engagement. Through a combination of precise audience targeting, clear messaging, and data-driven optimization, IT Edge delivered measurable results that supported the client’s broader marketing and research goals.

About the Client:

TheResearchPost is the open-access, peer-reviewed publishing channel on a visual platform that offers the innovative solution for rapid and engaging peer-reviewed publication. Data show that it typically takes 1 to 2 years or longer to write and publish in traditional peer-reviewed medical journals. That is way too long. TheResearchPost can cut that time to write and publish to just a couple months. In addition, your publication is fully open access and published in an engaging and easy to understand format to meet the needs of busy healthcare professionals. Think of TheResearchPost as a journal alternative with the key objectives to accelerate the pace of medical research communication and publish quality data in an engaging visual format that better matches how people read and share information today.