To enhance the digital performance of MAXPRO Corporation, a leader in the industrial torque wrench industry, IT Edge initiated a comprehensive strategic overhaul in May 2025. The project began with a critical infrastructure upgrade, migrating their website from a standard host to a high-performance, dedicated WP Engine environment. This transition was paired with an Advanced Security Web Application Firewall and proactive monitoring to ensure maximum uptime and site speed, providing a stable, secure foundation for a multi-layered digital marketing campaign.

With the technical foundation secured, IT Edge implemented a robust SEO and search strategy designed to dominate the industrial tooling market. This included the monthly creation of geotargeted service pages and blog posts, active keyword position tracking, and the centralized management of local listing data across more than 70 platforms to boost map rankings. By aligning content updates with high-priority keyword alerts, the team ensured that MAXPRO’s digital presence remained competitive and responsive to shifting search trends in the torque equipment sector.

The results over the following six-month period were significant, demonstrating the power of combining technical maintenance with aggressive search optimization. MAXPRO saw its average search position improve from 19.1 to 12.7, effectively moving the brand to the first page for many high-priority industry terms. This increased visibility successfully funneled high-intent traffic to the site, resulting in 934 Key Events and a 10.8% growth in conversions compared to the previous period, proving that a refined, data-driven strategy delivers a clear return on digital investment.