Paid Advertising
Paid advertising from Google Ads to drive traffic and increase leads.
On The Cutting Edge of Paid Advertising
Google Ads is a powerful online advertising platform that allows businesses to create and display ads on Google’s search engine results pages and across the Google Display Network. At IT Edge, we specialize in leveraging Google Ads to enhance visibility, attract targeted traffic, and increase conversions through effective paid Google advertising services.
Google Ads operates on a pay-per-click (PPC) model, where businesses bid on keywords related to their offerings. When users search for those keywords, your ads may appear at the top of the search results, enabling businesses to reach potential customers actively seeking advertising. This model ensures that you only pay for actual clicks, providing a cost-effective way to drive relevant traffic to your website. Keep reading to find out how to get started!
Noah Eltringham
Digital Marketing Coordinator
Active Clients
Five Star Reviews
Years of Proven Success
How Can IT Edge help with Paid Ads?
At IT Edge, we guide our clients through the setup of their first Google Ads campaign, emphasizing the importance of choosing the right keywords, setting realistic budgets, and crafting compelling ad copy that attracts clicks and drives engagement in paid search advertising.
Furthermore, Google Ads boasts numerous features, including geo-targeting, ad scheduling, and remarketing capabilities. These features are critical for effectively optimizing paid search advertising efforts and ensuring that your ads reach the most relevant audiences, and we make sure to take full advantage of them.
Lastly, we provide monthly analytics reporting to ensure that you know how your campaign is going. Monitoring key performance metrics is crucial for evaluating the success of your Google Ads campaigns. We assist clients in tracking essential KPIs such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), to refine strategies and maximize campaign effectiveness in advertising efforts.
Google Ads Strategies
Here at IT Edge, we use the following strategies in every campaign.
Keyword Research
Robust keyword research forms the backbone of any successful Google Ads campaign. Our team at IT Edge conducts extensive research to identify high-impact keywords that align with your business offerings, ensuring your ads are displayed in relevant search queries related to paid search advertising.
Crafting Your Ads
The efficacy of your Google Ads campaign largely depends on the quality of your ad copy. We specialize in creating attention-grabbing headlines and descriptions that resonate with users and drive clicks in paid Google advertising.
Landing Pages
Once users click on your ad, they should land on a well-optimized page designed to encourage conversions. Our team focuses on developing user-friendly landing pages that are tailored to match the ad content, enhancing the overall user experience and boosting conversion rates.
How is Paid Advertising with IT Edge unique?
At IT Edge, we are dedicated to helping businesses in West Chester navigate the intricacies of Google Ads. By leveraging our expertise in paid Google advertising services, we aim to maximize your return on investment and drive sustainable growth for your business.
Whether you’re new to Google Ads or looking to refine your existing campaigns, our team is here to support you every step of the way in your advertising journey.
Contact us today to figure out how to get started with PPC Advertising!
Questions? Ask away.
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