Connect
N1
Contact Us
Facebook-f Instagram Linkedin

Spring Creek Design

Visit Website

Project Overview

Spring Creek Design successfully enhanced its online presence through IT Edge’s digital marketing strategy, featuring account optimization, consistent video production, and monthly A/B testing. Key results included a significant increase in ad reach, click-through rates, and organic profile growth, ultimately leading to improved engagement, brand trust, and lead generation over 153 days.

The Project Scope

Spring Creek Design sought to expand its digital footprint and connect with prospective clients more effectively. To capture market interest and drive meaningful consultation inquiries, the business needed an active, high-quality social media presence paired with a data-driven advertising funnel. IT Edge was brought on to professionally optimize profile access, manage organic content schedules, execute high-performing ad campaigns, and provide multi-tiered reporting with continuous optimization.

The IT Edge Strategy

  • Our team executed an integrated digital strategy focused on primary growth drivers across Meta platforms:
  • Profile Optimization & Account Management: Professionally shared access and fully optimized Spring Creek Design’s Facebook and Instagram profiles to ensure brand alignment, clear navigation, and peak conversion potential.
  • Organic Social & Video Content Scaling: Increased video content production to maintain a consistent posting schedule of 3x per week across channels, showcasing craftsmanship, portfolio highlights, and design trends.
  • Monthly A/B Testing & Ad Optimization: Deployed targeted Meta ad campaigns aimed at qualified buyers. Conducted continuous monthly A/B tests on creative assets, ad copy, and audience targeting to maximize return on spend.
  • Multi-Tiered Analytics & Reporting: Implemented a robust reporting system featuring detailed monthly ad performance reports alongside comprehensive quarterly reports covering all organic posting trends, video reach, and overall audience acquisition.
  • Dedicated Landing Page Traffic: Directed qualified ad and profile traffic directly to high-converting website pages to streamline the customer journey and capture leads efficiently.

Key Performance Metrics

Meta Ad Camapign Results

  • 126.6K Total Ad Reach: Achieved a 200.1% increase in unique ad reach compared to the previous period.
  • 0.6% Click-Through Rate (CTR): Delivered a 255.8% surge in overall CTR, confirming strong visual resonance with target prospects.
  • $0.72 Cost Per Click (CPC): Maintained a highly efficient cost per link click, maximizing site traffic from campaign ad spend.
  • 3.2 Ad Frequency: Increased frequency by 82.3%, driving brand recognition while preventing audience ad fatigue.

Facebook Profile Growth

  • 284.6K Total Views (+403.6% increase)
  • 95.5K Unique Viewers (+226.1% increase)
  • 1.2K Content Interactions (+504.6% increase)
  • 580 Link Clicks (+5,200% increase)
  • 1.8K Profile Visits (+209.4% increase)
  • 125 New Follows (+331% increase)

Instagram Profile Growth

  • 15.7K Total Views (+28% increase; 13.3K Instagram / 2.3K Facebook crosspost)
  • 3K Reach (+89.8% increase)
  • 362 Content Interactions (+465.6% increase)
  • 40 Link Clicks (+100% increase)
  • 164 Profile Visits (+35.5% increase)
  • 44 New Follows (+109.5% increase)

The Outcome

  • The strategy resulted in a predictable, high-performing marketing funnel that drives measurable growth. Spring Creek Design now benefits from:
  • Consistent Engagement & Brand Trust: A reliable 3x weekly organic video presence supported by professional curation that showcases project expertise and keeps the brand top-of-mind.
  • Data-Driven Ad Efficiency: Ongoing monthly A/B testing and quarterly reporting that keep acquisition costs low ($0.72 CPC) while dramatically expanding reach.
  • Measurable Traffic & Lead Generation: Thousands of profile visitors and hundreds of direct link clicks routed directly to high-converting digital touchpoints.

Click the photos to enlarge.