Making Blessing Brides Shine Online

APR 2022 – Aug 2023

Blessing Brides Ministries

IT Edge was happy to collaborate with Blessing Brides Ministries in a year+ pursuit to get their Digital Marketing off on the right foot. In this case study, we review how the IT Edge team leveraged Social Media, Search Engine Optimization, and Analytics Reporting to increase traffic, calls, and customers for Downingtown’s newest bridal shop.

Ground-Up Improvements

When Blessing Brides, a bridal shop located in Downingtown, PA reached out to our team for help getting set up online, we were enthusiastic to assist. Over the course of 16 months, we were able to set up Google Analytics and Google Search Console Reporting, set up a novel Social Media Content Calendar and posting system, implement a new Search Engine Optimization Plan uploading 2-4 content pages per month, and report on the progress of all of these platforms each month.

Understanding Impact

Over time, we were proud to see an increase of over 560% in website traffic click-throughs from search, a 10x increase in visibility on search engines, and driving over 5,000 actions on Facebook and Instagram alone. Additional optimizations included Google Business Profile updates, full in-house media shoots, and website updates including web copy and media. Interested in learning more about our Digital Marketing Services? Complete the contact form below to get started.