The Importance of a Digital Marketing Specialist | West Chester, PA

by Joey Knouse

Digital Marketing Specialist - Image
Digital Marketing Specialist – Image

In the current age where content is constantly being generated, a digital marketing specialist can help any company navigate the virtual world. Being partnered with a digital marketing specialist who understands you and your company’s initiative is crucial for your business’s success.

Furthermore, any company that is looking to reach a large audience and promote themselves across multiple platforms needs a digital marketing specialist. Having someone on your team that specializes in this ever-changing and complicated field can make or break the modern business.

In addition to that, having someone on your team who understands the inner workings of the online marketing world is necessarily. A digital marketing specialist is able to create plans and strategies for a company to further promote their brand.

Some of the benefits of having a digital marketing specialist include:

  • Increased site traffic
  • Concise branding
  • Larger audience reach
  • Developed marketing strategies
  • Much more

While these are just some of the benefits of being partnered with someone who specializes in digital marketing, the possibilities for improvement are endless. As the business world becomes more and more digitized, specialists are becoming more of an asset to successful companies.

So What Exactly Does a Digital Marketing Specialist Do?

So you may be asking by now, what exactly does a digital marketing specialist do? A DMS wears many hats in the field of digital marketing and is usually never doing just one thing.

To specialize in digital marketing is really to be a generalist within the field of digital marketing. On any given day, a DMS must be able to completely change gears and alter their tasks to fit what is needed by the client.

Of all the tasks expected by digital marketing specialists, there are a few main categories that they can be broken down into. These categories include:

  • Copywriting (ads, websites, socials, etc.)
  • Developing marketing campaigns
  • Website builds and maintenance
  • Client promotion and communication

Again, this is not to say that these are the only things a DMS is tasked with on a day to day basis. This is just a simplification of what is generally expected by most DMS.

Copy For Ads, Websites, Socials, Etc.

Copywriting is a large part of most digital marketing specialists’ workload. Copywriting consists of utilizing various SEO strategies to promote a website or social platform.

SEO, or Search Engine Optimization, is a form of content development that employs the use of certain keywords to promote a website or platform. These keywords are then placed throughout the site content strategically to increase the site’s effectiveness.

The benefits of copyright and SEO include:

  • Higher ranking on Google
  • Increased site traffic
  • Better website flow
  • Optimized service pages and blog posts
  • Keyword data analysis
  • Increase Post reach and engagement
  • Much more

Furthermore, a DMS is able to offer all of these benefits across all platforms. This allows users to be able to have optimized digital content within every aspect of their business.

Develop Digital Marketing Campaigns

Another duty digital marketing specialists are tasked with would be developing DM campaigns. This is done alongside a company with a common goal in mind.

Additionally, this part of digital marketing is extremely important and very much the business side of things. Marketing campaigns are always goal oriented and build around having one common objective between the DMS and the company they are working with.

Developing a digital marketing campaign can consists of:

  • Email marketing
  • Paid advertising
  • Social media outreach
  • Organic search campaigns
  • Much more

Again, these are just a few of the ways a digital marketing expert can employ a digital marketing campaign. All of these tasks are developed to further promote your brand/business and gain a larger audience.

Website Builds and Maintenance

Administering websites is another major job for digital marketing experts. This can be something as simple as maintaining and uploading service pages and blogs, to completely building the site from scratch.

Additionally, a digital marketing specialist is able to create and manage a site’s layout to promote flow and theme. In doing so, a company is able to have a common theme and consistent branding across all their platforms.

Furthermore, when a company has the same DMS that is also consulting them to build their website, they are saving time and money. This is because the digital marketing expert will already understand the SEO that needs to be done and that specific company’s initiative.

Moreover, it is all about finding a DMS that understands your company’s objective. If this part of the relationship is there, it will be reflected across all aspects of digital marketing.

Client Promotion and Communication

In life and in business, communication is absolutely everything. When finding a digital marketing specialist, one must take into consideration the promptness and communication skills they have.

Additionally, a digital marketing specialist must be able to properly communicate things like:

  • Digital marketing campaign procedure
  • Platform necessities (media, information, etc.)
  • Site metrics
  • User trends
  • New marketing strategy
  • IT troubleshooting
  • Much more

Furthermore, being able to communicate these aspects of digital marketing is absolutely crucial when partnering with a digital marketing expert. When a DMS can communicate properly they set you and your company up for success.

Another reason communication is key for a digital marketing specialist is because of the constantly evolving field of digital marketing. Since it is constantly changing, DMS need to be able to stay on top of all of the news information and relay that to their partners.

Staying relevant on all of your business platforms is important for branding but also for business in general. The more the digital marketing expert you are partnered with can keep up with trends within Google, digital marketing, SEO, Ads, etc., the more relevant your platform will be.

Any questions regarding digital marketing specialists? Please do not hesitate to reach out. We at IT Edge would love to help you with any of your digital marketing needs.

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